Many businesses fail to include basic information on their business websites. Not having these contents can mean losing business opportunities, relationship options or better search engine positioning. If included, the chances of impact increase and thus have a good tool that supports all the activities of the company.

Here are 7 key web content elements or website content ideas that will ensure your website visitors have a positive experience. This will improve your company’s fingerprint and increase the reach of your brand.

Description of business activity on your business website

This is a very important page, as it tells the customer who you are and why they should buy your products, services and/or trust your organization. People want to know who they’re dealing with and whether the business has a good reputation.

There you can even add your company’s mission, as well as details from your team with photos, biographies and skills from each person as additional content that furthermore proves that you are a legitimate business.

Customer testimonials as website content

Listening to customers who have had a good experience with your products or services is a useful tool for those who want to have a backing of what they are buying. This could be definitive to make the purchase decision.

It includes testimonials from your current customers to show potential customers that your business is reliable and offers an excellent portfolio. Make sure the testimonials are real and, if possible, display the contact details of the company or person who provided the testimony. If they’re on video, they’ll be much more eye-catching and impactful.

Contact page

Allows users or leads to communicate with you easily. You’ll get this easily through a contact page that shows all the essential data a potential buyer may need to talk to you. Remember that although digital channels are increasingly used to transact, there are still many companies and businesses that prefer real contact with what they are buying.

Add phone number, email address, physical address and a contact form to this page to raise questions or make requirements. It is important to always respond to any request that fluidly arrives through this medium, as it generates trust and creates a customer-friendly face.

Privacy Policy as an ultra-important web content segment

If you collect information about your visitors (a contact form, for example), you’ll need a privacy policy notice. In it you will have to make it clear what is the handling that you give to the personal data that people or companies give you and how you will manage them.

The best space to locate this policy is on a separate, well-identified page that even has a shortcut from the footer of your site; there should also be a link at the right time that you ask for personal data, when you ask visitors to accept your business website’s data handling policy.

Although it can be a space with few queries, simply knowing that it is there gives users more peace of mind when providing their personal information.

Detailed description of products or services

Even if you don’t want to sell online, it’s important to showcase your products or services in detail. Use simple descriptions and names that people understand easily. Also, take the opportunity to show how your products or services are being used by some current customers.

Also remember that ‘an image is worth a thousand words’, so it is necessary to use photographs and videos that make your website content more digestible. Try to make these visuals provide information and not just a graphic support that doesn’t provide.

Blog as a crucial website content element

Pumping out relevant blog articles is an active and permanent way of communicating with your customers and potential buyers. Through this tool you will be able to talk about news of your products in a friendly way, expose trends of your industry or show tricks and recommendations that relate to what you offer.

The blog content on your website also has material that you can use in your social media strategies to generate traffic. It will also position you as an expert in your niche if you put out highly specialized in-depth web content that is relevant to your industry.

Calendar of events

This website content element should accommodate what best serves your business website. For example, if you’re an artist, you can show the dates on which your works will be exhibited or, if you’re a singer, where you’ll perform. If your business gives talks or training days, this will be the place to show it. It will also allow you to give added values to visitors. For example, if you decide to have a guide to important events in your specific industry.

To keep in mind

As a closing note, when creating website content, remember that, along with that content, the domain that your business website will have is very important, that is, the extension that will be added to the name you choose, so choose wisely as to the benefit of your website’s future.